2024–Now
Principal Product Designer
SafeBase
About
After 15+ years of shipping impactful experiences in agency, enterprise, and startup environments, I've had the privilege not just to practice, but to mentor, teach, and coach others in the field.

My passion is devising new and improved approaches to improving people's lives. I show up with big ideas, strong perspectives, and a very open mind. I believe that a strong focus, paired with a fair amount of silliness, makes for better relationships and stronger outcomes.
Recent roles
2024–Now
SafeBase
2023-2024
Tegus
2021–2022
Opto
2017–2021
Elementum
Skills
Equally effective as a solo IC and a team leader, either way, these are the capabilities I enjoy bringing to the table.
Turning complex systems into intuitive, elegant experiences across every surface.
Reducing ambiguity early and planning for structured feedback loops.
Using AI to accelerate work and raise the bar on quality, rather than cutting corners.
Building teams, ladders, and design cultures that take smart risks and ship with conviction.
Approach
On 0→1
Early product work rewards taste, speed, and restraint. I like finding the version of a new idea that's believable enough to ship and strong enough to evolve, without over-investing in a prediction of the future.
On Designing with AI
I use AI to deliver higher quality work, faster than ever. Some powerful methodologies that used to take days or weeks of manual effort and large budgets can now be executed in a fraction of the time.
On management
I recruit great people and focus on empowering them. I ensure each has access to the resources and support they need to succeed, while working with other leaders to foster an environment for healthy team collaboration.
On research
I use research to inform and inspire great ideas. From early ethnographic discovery to usability and A/B tests, I work to build credible feedback loops into the process.
On systems
I care deeply about the relationship between underlying data architecture and the UI that exposes it, because getting that right is what makes great experiences possible.
On accessibility
I design and review against WCAG so products work for more people. Making products accessible aligns with high-quality usability foundations, and the benefits compound over time.
The toolkit
Design & PrototypingWhere the work gets made
Coordination & CollaborationKeeping teams aligned and in sync
AIPushing what's possible
Research & AnalyticsClosing the feedback loop
Build & CodeHands-on enough to prototype and ship
Deploy & HostFrom prototype to production
Current interests
I'm open to lead IC and design leadership roles, especially with strong mission-oriented organizations where creativity and craft are core to the culture.